Future of Care Work
Visual Identity for ‘Future of Care Work’ project researching emerging technology in care work with the University of Sydney. The goal was to capture both the hopes and fears of this changing space as the technology changes alongside it. We wanted to highlight a holistic view of ecosystems, that connects people and their bodies.
Services
Visual Branding
Concept Development
In the first iteration where we explored abstractions of the body, implied through inflated, twisted and soft forms. Implicit is the hopes and fears of this future, while inviting a cyber-feminist lens.
We landed on this version with an emphasis on person-centric care, which sees patients as a whole being, with history, emotions and power.
The softer and warmer feel invited a sense of care with connection and a holistic approach.
This project is part of USYD’s International SDG Collaboration Program, with the University of Sydney, National University of Singapore and Shanghai Jiaotong University.