Maya Cares
Racism experienced as microaggressions can be difficult to process due to their subtle nature, with research suggesting its mental health consequences. The Creative Co-Operative was looking to create an in-time support tool for women experiencing racism. Co-designed with women with experiences of racism as well as anti-racism and mental health experts, our goal was to find ways of healing. We built a tool to respond to, report and heal from racism and grow more awareness of their rights.
I managed the project with end-to-end design delivery from research (co-design workshops, interviews, focus groups, survey design), translating insights into clear user needs, design features (features prioritisation, user journey mapping, wireframing) to launch.
Services
End-to-end service design
Co-design
Product Design
Project Management
Chatbot Copywriting
Link
Visit Maya Cares ↗
Project Lead: Priyanka Ashraf
Illustration: Nina Sepahpour
Development: Ruby Lamadora
Design: Dhabitah Faizal
Copywriter: Dilpreet Kaur Taggar

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